Building for the Age of Capricorn

Energy Architects and Engineers focus on building toward a future Age of Capricorn, recognizing that their actions today will impact future generations. They aim to tackle manipulative tactics such as creating unresolved needs and loops (especially the ones used in predatory marketing!) by understanding the energy and needs generated by a product or service. The goal is not to wage a crusade against those who engage in these practices but to show that there is a better way, guided by respect for the experience.

As Energy Engineers, we care about the future Age of Capricorn and actively build today towards this distant future. We know that our every decision and every effort we make while we are alive will be the foundation that future generations live.

Some of the most profound activities we can do with Energy Architecture and Engineering might mean tackling some of our most consciously predatory manipulation tactics, such as the deliberate creation of Unresolved Needs and Loops as a part of creating a monoculture that allows for more streamlined" universal" marketing tactics. (For example, artificial scarcity and targeting needs for physical health or safety to force an immediate financial decision to respond to this perceived 'threat'). We can begin to build for this age of Capricorn by making a special effort to understand the energy and needs generated by a product or service.

Let's be very clear that this is not a call for a crusade against those who do these behaviors. I remind you of our foundational tenet of respect for the experience and to show that we can do better.